Anyone hoping to improve the ranking of a website and increase traffic must first develop a good understanding of how search engines work, what people search for, how they search and what kind of content their target audience wants to see. SEO has changed significantly since then and continues to evolve. In the early days, keyword stuffing was king that is, adding keywords repeatedly throughout the content to improve rankings. SEO “officially” landed in the world of digital marketing in 1997 when was registered as a domain and search engines became a popular means for people to find information. But how do you use SEO effectively to drive traffic and boost the ranking of your website in Google? Beginners and experts in SEO need the best SEO tools to bump their website to the top of organic search results. This is great news for both business and customer: you benefit from an increased bottom line and the consumer benefits from great, relevant content and a standout browsing experience. Effective SEO will improve the visibility and searchability of a website, resulting in more traffic, leads and, if done right, amazing conversions. Having an amazing website is pointless if nobody can find it. Any business with an online presence can benefit from Search Engine Optimisation (SEO).
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February 2023
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